Hey everyone, I have a question for you regarding link shortening!

Hey everyone, I have a question for you regarding link shortening!

What are some other link shortening use cases if we rule out making long links shorter because it's just shorter?

What? I am trying to figure out why are people using link shortening, what are their use cases and if there's a better way to achieve those goals for example using Google Analytics and "UTM tracking".

Why? I am thinking hard about how to integrate click-through analytics to Friends+Me to deliver the best value in the less annoying way.)

Thank you ALL!

Comments

  1. Jeff BowerJune 13, 2014 at 5:29 AM

    Obfuscation. Sometimes having http://goo.gl/randomtext is better than http://stuff.com/spoil_the_surprise from a presentation standpoint. Other than that I've only really used them to make text blocks a little more presentable in formats that don't allow actual hyperlinking.

    ReplyDelete
  2. Dave HenningJune 13, 2014 at 6:16 AM

    Aside from the obvious character count reasons, I use it for aesthetic reasons. Sometimes it just looks better to use a short link than a 10000 character url. I also use goo.gl for the analytics sometimes. That's my main 2 use cases.

    ReplyDelete
  3. Patrice ChristianJune 13, 2014 at 6:44 AM

    I agree with both of the above - I really can't stand super-long links that create an entire paragraph size block of text - depending on the origin, of course. It's just not reasonable to expect people not to shorten if they are at all internet capable. I use goo.gl, too.

    ReplyDelete
  4. Doc Harvard's Variety ShowJune 13, 2014 at 6:49 AM

    Another reason to use link shortening, with the right shortening service, is a secondary source of tracking. You can use it to configure Google analytics to track that specific link. You use that specific link for, say G+. You use a different version for each digital property you share on.

    This allows you to start your conversion funnel at a much more specific level and can save time, with proper analytics configuration, in tracking your various marketing efforts.

    ReplyDelete
  5. Reg ErvinJune 13, 2014 at 7:20 AM

    These are each great answers. I use YOURLS from Google as my shortener as an additional branding opportunity (http://rdee.co/does_not_work). It gives you analytics on each link and also allows you to change the link's destination.

    ReplyDelete
  6. Friends+MeJune 13, 2014 at 9:27 AM

    Wow, those are amazing answers. Thank you all! I'll need some time to process them properly :)

    ReplyDelete

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